Online Reputation Management (ORM)


What’s Online Reputation Management!

Basically, online reputation management is the process of controlling what shows up when someone Googles your name. We'll show you how to promote positive content to the top of your search results and push unwanted content (negative, irrelevant or competition) farther down to ensure that when someone Googles you, their results are populated with positive, relevant content about you.. Online reputation management involves a variety of complicated techniques that simultaneously promote positive content about your business and stifle all negative content.

Save your business from huge losses

Negative search engine results can cost your business millions of dollars. Maitrix Infotech helps you combat the elements that damage your business online reputation. How well you handle things like bad product reviews and negative blog posts will determine the sustainability and success of your brand and business. By suppressing such harmful elements on the internet, we ensure that the least possible people see the negative material.

Why do you need an online reputation?

If you don’t control your brand online, someone else will. Consider recent advancements on the major search engines in:

  •   Universal search
  •   Personalized search
  •  Enhanced search results
  •  Rich snippets

Who cares about your online reputation?

Your online reputation can be seen in a number of ways. Whether you’re seeking employment,selling a product, looking for an investor or trying to score a date, someone is going to turn to a search engine to learn more about you. The most common groups are:

  •   Consumers
  •   Business partners
  •  Stock holders
  •  Co-workers
  •  Marketers
  •  Journalists
  •  Prospective employers

How do you assess your online reputation?

Most users won’t look past the first page or two of search results, so you only need to look at a couple pages for each keyword on the major search engines. Start with simple searches on Google, Yahoo and MSN for all that apply:

  •   Your Name
  •   Company
  •  Brand(s)
  •  Product(s)
  •  High profile employees
  •  Handles/usernames

The Obvious Problem

If someone reports your company to a consumer watch group, a competitor follows you around leaving negative comments or an angered customer devotes hours to publicly hating you, then it’s pretty obvious you have an online reputation management problem. Is that negatively impacting the search results though? If you find a number of, or even one, negative search result, you need to fix it.The most common reputation management problems come from (ordered by least to most severe):

  •   Squatted usernames
  •   Squatted domains
  •  Doppelgangers
  •  Job changes
  •  Negative comments
  •  False information
  •  Fake profiles
  •  Trademark infringement
  •  Bad news coverage
  •  Legal documents
  •  Complaint sites
  •  Hate sites
  •  Personal scandals
  •  Corporate scandals
  •  Industry perceptions

Benefits of getting closer to your customers:

Online reputation management has many benefits and advantages the process involves monitoring closely what people, most importantly customers, are saying about your brand and business.

  •   Controls your Google rankings
  •   Removes negative complaints listings from top Search Engine’s rankings.
  •   Promotes positive electronic word-of-mouth.
  •  Tells your best story
  •  Improves customer satisfaction.
  •  Increases positive perception of your brand.
  •   Increase knowledge of your customers’ expectations
  •  Maintain high shareholder value

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